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Indy car sponsorship and the legalization of marijiuana

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  • #31
    An interesting development, though completely speculative and not necessarily for IndyCar in particular, but possibly for motorsports in general? CNN Business has a story about an heir to Wrigley chewing gum going "all in" on cannabis with his company, Surterra Wellness. And going in with him is former Patron Spirits CEO and President (and somewhat successful IMSA racer) Ed Brown, who has joined Surterra's board as Executive Director.
    Surterra Wellness, a cannabis company helmed by a former CEO of Wrigly, raised $100 million to help fuel its rapid expansion. Among the investors participating in the round was Edward M. Brown, a longtime executive at Patrón Spirits.
    “America is all about speed. Hot, nasty, badass speed.” - Eleanor Roosevelt

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    • #32
      Chad Reed in Supercross carried a CBD sponsor this year. NBC nixed the logos being displayed and the sponsor spent the whole season fighting it. Reed meanwhile in interviews talked heavily about it.

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      • #33
        Originally posted by Sweaty Teddy View Post
        An interesting development, though completely speculative and not necessarily for IndyCar in particular, but possibly for motorsports in general? CNN Business has a story about an heir to Wrigley chewing gum going "all in" on cannabis with his company, Surterra Wellness. And going in with him is former Patron Spirits CEO and President (and somewhat successful IMSA racer) Ed Brown, who has joined Surterra's board as Executive Director.
        The logos for hemp-based CBD-infused products have been displayed on a number of Indy cars this season. Indycar and NBC had to construct CBD policies when these deals were mooted. Connections to the cannabis plant provide grounds for the rejection of a sponsorship.

        Sponsorships from the marijuana industry can be found in motorcycle racing.

        NORML backed a Schnitzer-prepared BMW Batmobile in 1976 complete with images of a marijuana leaf on the car.





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        • #34
          Originally posted by I Love May View Post
          Randy Lanier as driver coach? Whittington Brothers running the pit crew?
          If challenged, there was a time when Randy Lanier would avoid scrutiny by presenting evidence that his money came from being a black sheep member of the family responsible for the Lanier business machines empire.

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