New Marketing campaign linked on ESPN.com front page...

[IndyRob]

I was surprised to see the article for the "I am Indy" marketing campaign linked on the ESPN.com frontpage and not burried on the Auto Racing page.

http://espn.go.com/

We'll see if this thing can get legs and if Simmon's group knows how to market the drivers (notice drivers and not just Danica) to the masses.

Now we need to get at least 20 cars in line for Homestead. Marketing is good an all, but we need Panther, Cheever, and a few more teams locked up for the 2006 season or "I am Indy" will be relegated to around 16 cars.

[USMarine2041]

Front page? Simmons' group is already hard at work! Okay, maybe not, but a surprise nonetheless.

[Bombardier R142]

There's also a link to John Oreovicz's take on it.

http://sports.espn.go.com/rpm/news/story?series=irl&id=2288415

To sum up, he's not impressed.

[Grinder-Tank]

How can anyone make judgement on a campaign that has yet to begin? That's just biased thinking?

The law of averages show that if we were all cheering about about how great it was, it would produce nothing. But since many here don't like it, there is hope it could be huge.

[SportscarBruce]

Marketing campaign meets anti-marketing campaign.

http://sports.espn.go.com/rpm/news/story?series=irl&id=2288415

[Refutation]

ESPN is just upset that Danica isent gonna be the main focus of this, and they actually have to promote all of the good things about IndyCar instead of just the things they want AKA Danica. Also they are just waiting for Nascar and hoping the IRL dies a quick quiet death this year.