CART has indicated in a press release picked up by several media outlets that they will discontinue (and not replace) the CART radio network this season. This has the effect of giving the radio demographic segments totally to IRL, and while it can be argued that radio provides much fewer audience members than television, radio has traditionally been the sole media for reaching remote markets like the armed forces and certain third world countries.
The IRL should be able to generate a bunch of new fans as race enthusiasts in the military ons tation will now have no other American openwheel alternative in many case.
As a side note, this is a curious decision for a sanctioning body who is trying to increase their overseas presence.
Separately, CART has also announced that series sponsor ELF Fuels, who had provided the official fuel for the series will not be returning.
The IRL should be able to generate a bunch of new fans as race enthusiasts in the military ons tation will now have no other American openwheel alternative in many case.
As a side note, this is a curious decision for a sanctioning body who is trying to increase their overseas presence.
Separately, CART has also announced that series sponsor ELF Fuels, who had provided the official fuel for the series will not be returning.
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