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NBA players to promote the IRL?

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  • NBA players to promote the IRL?

    I just made a connection here (although one probably everyone already has). Two IRL teams, 310 and Brayton, are sponsored or run by organizations closely linked to NBA players.

    310 works on the luxury cars of up to 40 NBA players (according to them) including a good number of the Lakers (at least Kobe and Rick Fox and maybe Shaq).

    Brayton racing is obviously sponsored by Spreewell Motoring.

    I can imagine that these two companies would want to get their names out as much as possible, especially 310. The best way to do that? A successful IRL program and celebrities. I'm sure some of 310s customers would be glad to say a few words for the companies team for a small fee. And Luttrell Spreewell would have an interest promoting his team as well, maybe inviting a few more people along.

    Any takes on this?
    He kani 'ano 'e loa kela. Ua 'ai nui anei 'oe ma ke kakahiaka?

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