Memo to IRL: Promote the youth!

[Racemind]

Now the IRL promotion machine is kicking into gear, here are the faces that we should be seeing at your local gas station, Wal-mart, newspaper, magazine, and television on a daily basis. Yes, I said daily!

Hornish. Maybe the best young Open Wheel driver in North America? Simply the best there is right now.

Jacques. I know, he's not exactly a kid but still young and drives hungry.

Helio. An Indy 500 trophy and infectuous personality make Helio the most marketable guy in the IRL. The only downside: how long's he here for?

Scheckter. Possible rival to Hornish -- Schmie vs. Mika kind of thing. Same knock on Scheckter as Helio, though: might not be here very long?

Mack. The unknown quantity, Mack is the wildcard in the mix -- he might be the Sydney Portier of racing. And diversity is always marketable too.

Sarah. She needs to be in a ride, ASAP. And her face needs to be beside Mack's, Hornish's, and Helio's on cereal boxes across America.

[ March 27, 2002: Message edited by: Racemind ]

[Maddog]

Couln't agree more. Even play the "old school" versus "young guns" game. Lets face it, Hornish is unbeliviably good in the IRL. hornish is to IRL what Jeff Gordon was to NASCAR (So good and young that he is boed by old time fans).

Lets get these drivers on drink cans, soap boxes, whatever! Let's start buying all that die-cast dust collectors! Let's get a PC and console game going! Marketing start you engines!

[Racemind]

Originally posted by Maddog:
<STRONG>Hornish is to the IRL what Jeff Gordon was to NASCAR.</STRONG>

This bears repeating.

[IndyJim]

I thought this was a post about Memo Gidley!

Memo to Memo " get me a ride quick"

I agree on the youth factor. Nascar fans for the most part have been able to root for their favorite driver for years, literally years and years. The more driver turnover this series features, the more trouble they will have connecting with the "casual" fan.

How many years could we count on watching Mario, Big Al, Bobby, Rutherford, Foyt, Johncock, and others go at it?

[Griz]

I do like a young guns theme...

I also think the IRL, Penske and everyone ought to get on the Spiderman kick in May. The movie opens two days before the track. At the end of the month, racing's Spiderman defends his crown at the greatest spectacle in racing.

[Racemind]

Good point, I forgot about the Spiderman movie / Helio tie-in. I'm sure ABC will pick up on this.

[SAP#1F]

I think it is a great Idea to promote Sam and J. Lazier they seem to be really hot right now.

[jetdoc]

Originally posted by SAP#1F:
<STRONG>I think it is a great Idea to promote Sam and J. Lazier they seem to be really hot right now.</STRONG>

I agree Lindsey!!!