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Howard's Numbers don't lie...

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  • Howard's Numbers don't lie...

    I agree that the numbers of television viewers must be huge for a Sunday afternoon broadcast with no Football or Championship basketball to compete with AND 170 million frozen snowbird wannabes trapped with lawns to mow. I would call that a captive audience, unless the winter Olympics were in direct competition. If Daytona's numbers are down this year, I would believe it is a glitch in the line only due to the Olympic following - following the 9-11 created national lovefest going on.

    Howard, LeeRoy and other tintop fans: Here is a discussion I would like to introduce.

    Indy and the Cocacola 600 are run on the same day, a Sunday. It is also a traveling family vacation time with outdoor activities abundant. The 500 is run during the early afternoon to midmorning depending on your location on mother earth. I think people have called the ratings around 5 in the past. I would like to see what the Masters, and the Derby draw as a comparision.

    Now the 600 is run in the early evening east coast and late afternoon west coast. And, finishes late on both coasts. Sunday evening is prime TV time, second only to Thursday nights. Now how does this all stack up with available bodies to watch these races? I have no idea, but Fueler and others with ratings and TV data may shed some light.

    Another comparison might be to look at the draw for championship basketball during sunday afternoons versus prime time sunday nights. At least this is an apples versus apples comparision

    Also, I loved the pit crew putting on chains for snow driving and then trying to pushstart the car. That was/is a classic commerical and may be why the Daytona race is Special
    Natural Born Cynic

    What irks me (maybe its too soon for the truth), DW was a 16-oval WIN specialist, yet the vast majority those boohooing for him, hardcarders & fans, alike are the same ones trying to kill anything with more than 9 deg banking & 4 corners, where Dan ultimately made his home...

  • #2
    What I don't understand is why a race where driver input is basically nill can even be considered interesting to watch?

    It's simply astounding what great marketing can do.

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    • #3
      Conseco did a great NASCAR commercial a couple years ago. It's closing lines:

      Say what you want. We can't hear you!!!!!

      [ February 10, 2002: Message edited by: cmjc80 ]
      Preserving America's oval track tradition:
      1.New Hampshire, 2.Charlotte, 3.Dover, 4.Disney World, 5.Las Vegas, 6.Atlanta, 7.Gateway, 8.Nazereth, 9.Phoenix, 10.Fontana, 11.Pikes Peak, 12.Michigan.

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      • #4
        Originally posted by MoparsRule:
        [QB]What I don't understand is why a race where driver input is basically nill can even be considered interesting to watch?
        [QB]
        History, tradition, history, tradition, history, and tradition.

        -StatMan
        Mirror, mirror, on the wall, who is the Keenest of them all?

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        • #5
          "I would like to see what the Masters, and the Derby draw as a comparision."

          Pure speculation on my part, but, I suspect the final round of the Masters and the 2 minutes it takes to run the Derby exceed either Indy or Daytona in ratings...

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          • #6
            Originally posted by NDGator:
            <STRONG>Howard, LeeRoy and other tintop fans: Here is a discussion I would like to introduce.

            Indy and the Cocacola 600 are run on the same day, a Sunday. It is also a traveling family vacation time with outdoor activities abundant. The 500 is run during the early afternoon to midmorning depending on your location on mother earth. I think people have called the ratings around 5 in the past. I would like to see what the Masters, and the Derby draw as a comparision.

            Now the 600 is run in the early evening east coast and late afternoon west coast. And, finishes late on both coasts. Sunday evening is prime TV time, second only to Thursday nights. Now how does this all stack up with available bodies to watch these races? I have no idea, but Fueler and others with ratings and TV data may shed some light.

            Another comparison might be to look at the draw for championship basketball during sunday afternoons versus prime time sunday nights. At least this is an apples versus apples comparision
            </STRONG>
            I think that the excuse lower ratings over the Memorial Day weekend because of it being a traveling day is just another one of a long list of desperate rationalizations for lower popularity. Just remember that when the Indy 500 was still the Indy 500, instead of the IRL 500 (remember, the IRL is only 6 years old) it got ratings that were essentially equal, or better, than the Daytona 500.

            But you are right. There are many variables when it comes to TV ratings. It has been shown that night races get less TV ratings.
            DVR . . . . Life is too short to watch commercials.

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            • #7
              Originally posted by MoparsRule:
              <STRONG>What I don't understand is why a race where driver input is basically nill can even be considered interesting to watch?

              It's simply astounding what great marketing can do.</STRONG>
              It's because of who is actually driving in the race. I hate the restrictor plate racing too, but I just have to watch. I can't help myself.
              DVR . . . . Life is too short to watch commercials.

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              • #8
                "It's because of who is actually driving in the race. "

                NASCAR learned long ago, it's who's in the show that counts...

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                • #9
                  Howard and LeeRoy you win!
                  Have a very blessed day!

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