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WSJ on Kansas City Speedway

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  • WSJ on Kansas City Speedway

    Wednesday's Wall Street Journal had a large article on the beneficial economic impact of the KC Speedway on Kansas City, Kansas. The article emphasized the draw of NASCAR, included a large color photo of Jimmie Johnson, Dale Jr. and Michael Waltrip. An adjacent article discussed how the economic difficulties of Darlington, SC will be compounded by losing one of its NASCAR races.

    Neither article contained any mention of the IRL or Indy cars. Another golden opportunity to reach potential sponsors blown by the IRL marketing staff.

    FinDoc

    At this point, I'm just waiting for it to crash and burn so we can start over, the sooner the better -- it can't get much worse, and there's hope as long as there is a month of May.

  • #2
    Re: WSJ on Kansas City Speedway

    Originally posted by FinDoc
    Wednesday's Wall Street Journal had a large article on the beneficial economic impact of the KC Speedway on Kansas City, Kansas. The article emphasized the draw of NASCAR, included a large color photo of Jimmie Johnson, Dale Jr. and Michael Waltrip. An adjacent article discussed how the economic difficulties of Darlington, SC will be compounded by losing one of its NASCAR races.

    Neither article contained any mention of the IRL or Indy cars. Another golden opportunity to reach potential sponsors blown by the IRL marketing staff.

    And the IRL marketing staff was supposed to, what, hire a mind reader to intuit that, first, the article was going to be written and second, that it would not mention the IRL???

    Comment


    • #3
      Re: Re: WSJ on Kansas City Speedway

      Originally posted by 220mph
      And the IRL marketing staff was supposed to, what, hire a mind reader to intuit that, first, the article was going to be written and second, that it would not mention the IRL???

      You don't have a clue how this process works do you?

      Do you think the WSJ writes this stuff in a vacuum?

      Any decent PR rep should be in contact with every possible outlet and writer.

      The definition of a bad PR group is one that learns about an opportunity after it goes public.
      FinDoc

      At this point, I'm just waiting for it to crash and burn so we can start over, the sooner the better -- it can't get much worse, and there's hope as long as there is a month of May.

      Comment


      • #4
        Re: Re: WSJ on Kansas City Speedway

        Originally posted by 220mph
        And the IRL marketing staff was supposed to, what, hire a mind reader to intuit that, first, the article was going to be written and second, that it would not mention the IRL???

        Not to mention the fact that any news organization the caliber of the WSJ would much rather do their own legwork and write their own story than regurgitate packaged PR garbage (by its nature, of questionable quality)

        Comment


        • #5
          Re: Re: Re: WSJ on Kansas City Speedway

          Originally posted by bigred
          Not to mention the fact that any news organization the caliber of the WSJ would much rather do their own legwork and write their own story than regurgitate packaged PR garbage (by its nature, of questionable quality)
          I see you're as knowledegable about the PR and media business as 220MPH.

          Part of a writer's "legwork" is interviewing the relevant parties. It's a PR reps job to make writers aware of the relevance of his/her client. The PR rep does not offer a writer "regurgitated packaged garbage." The PR rep puts the writer in touch with a principle worth interviewing for timely info.

          I sure hope you guys don't work for the IRL's PR group.
          FinDoc

          At this point, I'm just waiting for it to crash and burn so we can start over, the sooner the better -- it can't get much worse, and there's hope as long as there is a month of May.

          Comment


          • #6
            Uh....

            Let's all put our schwantz back in our pants.

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            • #7
              Certainly the people from the Kansas Speedway were interviewed for the article, did they mention the IRL? If the story was written to compare the hard times of Darlington to the upside at Kansas, no IRL race at Darlington.
              "You can't arrest those guys, they're folk heroes"
              "They're criminals"
              "Well most folk heroes started out as criminals"

              Comment


              • #8
                Z28, you may advance to the next round.

                Comment


                • #9
                  Well, you see, the thing is . . . yes I do have a clue how it works. A very direct clue. A dozen or more years of clue in fact.

                  And you?

                  There is no possible way for an IRL staff person to know about any specific article. Period. If they were contacted and didn't respond you'd have a valid point. But to expect the IRL to be magically aware that a WSJ writer was writing a story about Kansas Speedway is juist plain silly.

                  The IRL media staff is actually one of the IRL's strong points. They go so far as to offer media outlets custome written news stories for that specific outlet and market. If you are in Podunk, Utah you can get custom written stories with items of topica interest mfrom the IRL media staff.

                  The media staff also does a great job in getting the word out in advance of events. Whether the local media uses the information is out of the IRL staff's control.

                  There are plenty of things to criticize the IRL about. And certainly they can always do better. But in this case you are completely off base . . .

                  Comment


                  • #10
                    The article shows how "mainstream" Nascar has become relative to stick'n'ball sports and how invisible OW is on a comparative basis. For better or worse, OW is basically viewed by enthusiasts and Nascar has become another NFL.
                    Road racing is doomed...what this country needs is a big new racetrack designed for automobiles instead of horses. C.G. Fisher

                    Comment


                    • #11
                      Re: Re: Re: WSJ on Kansas City Speedway

                      Originally posted by FinDoc
                      You don't have a clue how this process works do you?

                      Do you think the WSJ writes this stuff in a vacuum?

                      Any decent PR rep should be in contact with every possible outlet and writer.

                      The definition of a bad PR group is one that learns about an opportunity after it goes public.
                      So, it is your contention that the IRL staff should be in touch with every media outlet on the face of the earth every day to find out what stories they are writing that the IRL might be able to insinuate their way into?

                      Yeah - that makes sense . . .

                      Comment


                      • #12


                        The media relations people at IMS/IRL are NOT one of the Top 150 issues facing the IRL these days.
                        We flipped our finger to the King of England
                        Stole our country from the Indians
                        With god on our side and guns in our hands
                        We took it for our own!

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                        • #13
                          Originally posted by step33T


                          The media relations people at IMS/IRL are NOT one of the Top 150 issues facing the IRL these days.

                          steps right. The #1 issue at IMS/IRL right now is " How do those guys at TSO get all that information first?"




                          SENسR MODERATOR......

                          "Better To Be Judged By Twelve Than Carried By Six"
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                          • #14
                            It's also entirely possible that the original article writtenincluded comments related to the IRL, but that the editor removed them for reasons of column space or clarity.

                            Of course, any PR staff worth spit would have gotten to that editor...
                            "Each day well lived makes every yesterday a dream of happiness and every tomorrow a vision of hope. Look well therefore to this one day for it, and it alone, is life"
                            ~ Sanskrit poem attributed to Kalidasa, "Salutation to the Dawn"


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                            • #15
                              Originally posted by nascarnation
                              The article shows how "mainstream" Nascar has become relative to stick'n'ball sports and how invisible OW is on a comparative basis. For better or worse, OW is basically viewed by enthusiasts and Nascar has become another NFL.



                              Pffffffffffftttttttttttttttttt..............



                              Did the article mention the NFL? Does it therefore mean that the NFL is invisible?
                              Center Grove Trojans
                              2008 5A Football State Champs
                              2015 6A Football State Champs
                              2011 Track State Champs

                              Center Grove Jr. Trojans
                              2014, 2015 & 2017 IEFA State Champs

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