More good news

[The Stickman]

From IndyCar.com

INDYCAR has added 14 new major commercial partners in the past 12 months, including Fortune 500 companies Verizon, Sunoco and Philips. Promotional spending has increased from $34 million in 2009 to more than $100 this year, with licensing revenue up 83 percent and merchandise sales ahead 71 percent over the calendar year.

http://indycar.com/news/show/55-izod-indycar-series/40333-series-builds-on-foundation-of-partners/

[CSW24]

They better spread that $100 pretty thin.

From IndyCar.com



http://indycar.com/news/show/55-izod...n-of-partners/

[9rows]

bump, because i am sick of good news threads sinking.

[Grizzlor]

B2B as the guy in the article said is the way to go. Mingling and mixing the sponsors as well.

[PenelopePitstop]

They better spread that $100 pretty thin.

Jeez, even the positive stories contain third grade mistakes. Why do those people still work for indycar.com?

Promotional spending has increased from $34 million in 2009 to more than $100 this year

[9rows]

ttt

[indyracefan]

Thumbs up to keep the good news at the top.

[Formula Indy]

I wish I could increase my income by such a huge percent in one year. TA is getting results!

[Darth Airbox]

Yep, very good news indeed

[Team Canada]

Much of the B2B dealings and potential is what will draw the sponsors, not seeing their company name on a car on TV. Many of them do a lot of business/contacts/mingling at the races and secure contacts to perhaps sell their products. It's not all TV and exposure for many.

[cbreez99]

Many of them do a lot of business/contacts/mingling at the races and secure contacts to perhaps sell their products. It's not all TV and exposure for many.

Perhaps sell their products? Do you have some credible evidence of this or are you just saying that?

[Team Canada]

Perhaps sell their products? Do you have some credible evidence of this or are you just saying that?

I should have meant for many of the sponsors that don't sell to the general public, like Dad's Rootbeer, etc. For example, if Apex Brazil can get a business contact going with Target to buy millions of dollars of South American products, it seems to be worth it for Apex to sponsor in IndyCar. IndyCar does have sponsor roundtable meetings throughout the year for sponsors to get to know one another, put on presentations of their companies, etc. Belive it or not, deals are made between sponsors while at the races/meetings.

[thehairpin]

I should have meant for many of the sponsors that don't sell to the general public, like Dad's Rootbeer, etc. For example, if Apex Brazil can get a business contact going with Target to buy millions of dollars of South American products, it seems to be worth it for Apex to sponsor in IndyCar. IndyCar does have sponsor roundtable meetings throughout the year for sponsors to get to know one another, put on presentations of their companies, etc. Belive it or not, deals are made between sponsors while at the races/meetings.

Did you mean that Dad's doesn't sell to the general public, or did you give them as an example of a sponsor who does? Sorry to ask, but the wording was a bit unclear.

[The Stickman]

Jeez, even the positive stories contain third grade mistakes. Why do those people still work for indycar.com?

It's not just them. I looked through a government document and they said "a fine of at lease" instead of atleast.

[indyracefan]

It's not just them. I looked through a government document and they said "a fine of at lease" instead of atleast.

Not to be picky but.....