Here's an idea...I'd like some of us to brainstorm how the IRL can raise it's profile or public image...what seems to be lacking is genuine recognition. How can the league promote itself so the IRL logo and it's drivers become commonplace in American pop culture...the NASCAR logo is everywhere and guess what? Our is better!
I say we start with getting some IRL merchandise on the shelves at KMART, Target, Walmart...that kind of thing. A few caps and T-shirts with the logo and SHJ, GR, BLZR, BB, Penske's guys etcetera...
Also, I think an IRL radio ad...30 seconds run on sports and newstalk stations would help.
The IRL's problem is image. We don't need to cheapen it, but we can sure stand to promote it so it's highly visible.
One more idea...ads in shopping malls and a 30-second theater teaser during movie previews. Also, a contect promotional on soda cans.
So help us out here. Your ideas?
I say we start with getting some IRL merchandise on the shelves at KMART, Target, Walmart...that kind of thing. A few caps and T-shirts with the logo and SHJ, GR, BLZR, BB, Penske's guys etcetera...
Also, I think an IRL radio ad...30 seconds run on sports and newstalk stations would help.
The IRL's problem is image. We don't need to cheapen it, but we can sure stand to promote it so it's highly visible.
One more idea...ads in shopping malls and a 30-second theater teaser during movie previews. Also, a contect promotional on soda cans.
So help us out here. Your ideas?
Comment