[am-bee-uhns]
1. the mood, character, quality, tone, atmosphere, etc., particularly of an environment
2. that which surrounds or encompasses; environment.
I was watching College Football on Saturday and something hit me - I found myself watching the game with the most ambiance. Constant crowd noise, snare drums beating in the background, exciting announcers, and an overall feeling of a big time event. I preferred watching the Purdue and IU games, but found myself gravitating towards the Auburn, Notre Dame, and Alabama games. Why - because the ambiance made me stay.
How can we apply this same theory to ICS TV programming? I think a lot of it could be done by simply pumping more of the background sounds into the feed. Crank up the sounds of the air jacks (guns) and burnouts. Make it feel big. Give my ears a reason to get excited.
Bottom Line - the the ICS TV product is missing Ambiance.
1. the mood, character, quality, tone, atmosphere, etc., particularly of an environment
2. that which surrounds or encompasses; environment.
I was watching College Football on Saturday and something hit me - I found myself watching the game with the most ambiance. Constant crowd noise, snare drums beating in the background, exciting announcers, and an overall feeling of a big time event. I preferred watching the Purdue and IU games, but found myself gravitating towards the Auburn, Notre Dame, and Alabama games. Why - because the ambiance made me stay.
How can we apply this same theory to ICS TV programming? I think a lot of it could be done by simply pumping more of the background sounds into the feed. Crank up the sounds of the air jacks (guns) and burnouts. Make it feel big. Give my ears a reason to get excited.
Bottom Line - the the ICS TV product is missing Ambiance.
Comment