This is curtesy of IRL's PR from Homestead
TERRY ANGSTADT (President, Commercial Division, Indy Racing League): (About league momentum) "We've got a couple (sponsorship announcements) in the queue to be announced very soon - major ones, and well-known brands. So we could just not be more excited. It's a lot of hard work ahead, but it's looking great.
"We have felt good about our direction and the momentum that we have built. I think if you give us three or four years, you will see dramatic differences. But I think you will also see immediate differences - bigger crowds, better TV ratings. We're very optimistic that this is going to have a pretty quick impact.
"I think there are lots of fans out there that are motorsports fans. And we all embrace them. And we've worked very hard at having very identifiable brand attributes. We're a lot faster. We have a higher technology and innovation platform. We have a more diverse driver lineup and run on more diverse venues. And we have a green platform - we're the only form of motorsports running on 100 percent fuel-grade ethanol. So we like those assets. Those are unique, and a lot of other brands, and a lot of other consumer product companies can identify with those, we feel. We have a lot to sell, and we're a great value."
TERRY ANGSTADT (President, Commercial Division, Indy Racing League): (About league momentum) "We've got a couple (sponsorship announcements) in the queue to be announced very soon - major ones, and well-known brands. So we could just not be more excited. It's a lot of hard work ahead, but it's looking great.
"We have felt good about our direction and the momentum that we have built. I think if you give us three or four years, you will see dramatic differences. But I think you will also see immediate differences - bigger crowds, better TV ratings. We're very optimistic that this is going to have a pretty quick impact.
"I think there are lots of fans out there that are motorsports fans. And we all embrace them. And we've worked very hard at having very identifiable brand attributes. We're a lot faster. We have a higher technology and innovation platform. We have a more diverse driver lineup and run on more diverse venues. And we have a green platform - we're the only form of motorsports running on 100 percent fuel-grade ethanol. So we like those assets. Those are unique, and a lot of other brands, and a lot of other consumer product companies can identify with those, we feel. We have a lot to sell, and we're a great value."
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