Founded in 1999, Grand Am has benefited the last five years from an influx of Nextel Cup stars at its 24-hour crown jewel, drawing champions such as Kurt Busch, Bobby Labonte, Terry Labonte, Tony Stewart and Matt Kenseth.
The biggest Indy-car name, though, is Patrick, and a dose of Danica-mania at Daytona International Speedway could provide the Rolex with a jolt of popularity unseen since the late Dale Earnhardt and his son kicked off the NASCAR crossover trend in 2001.
Grand Am president Roger Edmondson says ticket sales are running well ahead of last year, and that's likely thanks to Patrick. The 23-year-old former cheerleader's on-track success and sex appeal drew record crowds to IRL races and drove record clicks on Internet search engines after becoming the first woman to lead the Indianapolis 500.
"I'm confident she'll bring more fans," Edmondson says. "I'm absolutely sure she'll bring more media. There's no question of her star power."
The biggest Indy-car name, though, is Patrick, and a dose of Danica-mania at Daytona International Speedway could provide the Rolex with a jolt of popularity unseen since the late Dale Earnhardt and his son kicked off the NASCAR crossover trend in 2001.
Grand Am president Roger Edmondson says ticket sales are running well ahead of last year, and that's likely thanks to Patrick. The 23-year-old former cheerleader's on-track success and sex appeal drew record crowds to IRL races and drove record clicks on Internet search engines after becoming the first woman to lead the Indianapolis 500.
"I'm confident she'll bring more fans," Edmondson says. "I'm absolutely sure she'll bring more media. There's no question of her star power."
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