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Pepsi Reups

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  • Pepsi Reups

    Pepsi and Hendrick Motorsports have extended one of NASCAR's most enduring relationships, today announcing an agreement that secures the New York-based beverage maker as a major associate sponsor and "Official Soft Drink" of Jeff Gordon's #24 DuPont Chevrolets through the 2010 NEXTEL Cup Series season. As part of the pact, Gordon in 2006 will drive Pepsi-branded race cars April 30 at Talladega, Ala., and July 1 in the company's signature event, the Pepsi 400, at Daytona Beach. NASCAR's 1995, 1997, 1998 and 2001 Cup Series champion, Gordon has been associated with Pepsi since 1997 and remains its most longstanding spokesperson.(Hendrick Motorsports PR)(11-10-2005)
    Humm. Strange, no dollar amount was mentioned. Do you think it might be one of those kind of deals? Jim?

  • #2
    Gordon has had a PSC with Pepsico since his midget racing days. The re-up with Hendricks is icing on the cake for the team. FWIW, a humble estimate of the $$ is in the $2M/yr range.
    ...Always follow the money

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    • #3
      Originally posted by NIMBUS
      Humm. Strange, no dollar amount was mentioned. Do you think it might be one of those kind of deals? Jim?
      Maybe Rick Hendrick allows them to sell his salad dressing.
      DVR . . . . Life is too short to watch commercials.

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      • #4
        Originally posted by NIMBUS
        Humm. Strange, no dollar amount was mentioned. Do you think it might be one of those kind of deals? Jim?
        Not meaning to speak for Jim, but the answer would be no, it's not one of those kind of deals.

        You see, in NASCAR, sponsors get a return on their involvement with the series, teams and drivers and are happy to be there without anything to sweeten the deal.
        Chicago Blackhawks done didn't do it again!

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        • #5
          Clearly this is just a trade off deal where Hendrick gets Pepsi to drink, and puts the decal on the car. No money changes hands.

          Clearly.

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          • #6
            Originally posted by Cygni
            Clearly this is just a trade off deal where Hendrick gets Pepsi to drink, and puts the decal on the car. No money changes hands.

            Clearly.
            Yeah, the entire Hendrick family is so poor they jump on having something with caloric content to put in the fridge so they's won't starve.
            ...Always follow the money

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            • #7
              I reupped some Pepsi once. Man, was that unpleasant.
              "Being second is to be the first of the ones who lose." --- Ayrton Senna

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