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Announced today in Vegas, Sherwin-Williams partners with CCWS and the Atlantic series for 3 years.
Here is the story:
SHERWIN-WILLIAMS BRINGS COLORFUL NEW OUT LOOK TO PARTNERSHIP WITH CHAMP CAR WORLD SERIES AND CHAMP CAR ATLANTIC SERIES
Wednesday, November 2, 2005
Sherwin-Williams uses the term ‘Cover The Earth’ in its corporate logo, making it a natural fit for the Champ Car World Series, which spans the globe in bringing top-flight open-wheel racing to fans around the world. Today at the Specialty Equipment Market Associations (SEMA) show in Las Vegas, the two companies announced a three-year partnership that will see the Cleveland-based Sherwin-Williams company serve as a sponsor and a commercial partner for both the Bridgestone Presents The Champ Car World Series Powered by Ford and the Champ Car Atlantic Championship. Sherwin-Williams will become the Official Automotive Finishes of the Champ Car World Series and the Atlantic Series, as well as the associate sponsor of the Champ Car Fast Lap Pace Car Program. In addition, the company will initiate the Sherwin-Williams Design Award, which will honor the Champ Car and Atlantic teams with the best paint schemes and color designs. “Sherwin-Williams Automotive Finishes is thrilled to partner with Champ Car – where the right team and preparation are critical to winning the race,” said Thomas Hablitzel, Vice President, Marketing, Sherwin-Williams Automotive Finishes Corp. “As a new member of the team, we’re going to add color and excitement to the 2006 World Series with interactive fan contests and new team paint schemes. Now you’ll be able to see firsthand – it’s all about the finish.” Sherwin-Williams will provide its new Planet Color products to all the Champ Car teams and will also provide paints, finishes and associated products for all of the vehicles in the Champ Car Fast Lap Pace Car Program. The ambassadors of the Champ Car World Series, the Fast Lap cars are among the most visible machines in the paddock as they lead the field of Champ Cars and Atlantic machines around the courses of the world for every race of the calendar. “We are looking forward to seeing the new look that Sherwin-Williams is sure to bring to the Champ Car World Series,” said Champ Car President Steve Johnson. “We are especially pleased that this new agreement covers not only Champ Car, but also the Atlantics and the Fast Lap Pace Car team as well. We look forward to a long and prosperous relationship with Sherwin-Williams.”
Link to story
No, they are not the title sponsor either series is looking for, but it's an additional sponsor. It is good news in my opinion, but alas, this being TF, I am sure the usual suspects with pee on this news and tell us how bad it is.
Another thing that I see as a positive is that it is for both the CCWS and Atlantic series. Also, a 3 year agreement is good too.
Oh, and to save Defender the bother of asking, no, just like press releases for both series, "Financial terms were not released."
Here is the story:
SHERWIN-WILLIAMS BRINGS COLORFUL NEW OUT LOOK TO PARTNERSHIP WITH CHAMP CAR WORLD SERIES AND CHAMP CAR ATLANTIC SERIES
Wednesday, November 2, 2005
Sherwin-Williams uses the term ‘Cover The Earth’ in its corporate logo, making it a natural fit for the Champ Car World Series, which spans the globe in bringing top-flight open-wheel racing to fans around the world. Today at the Specialty Equipment Market Associations (SEMA) show in Las Vegas, the two companies announced a three-year partnership that will see the Cleveland-based Sherwin-Williams company serve as a sponsor and a commercial partner for both the Bridgestone Presents The Champ Car World Series Powered by Ford and the Champ Car Atlantic Championship. Sherwin-Williams will become the Official Automotive Finishes of the Champ Car World Series and the Atlantic Series, as well as the associate sponsor of the Champ Car Fast Lap Pace Car Program. In addition, the company will initiate the Sherwin-Williams Design Award, which will honor the Champ Car and Atlantic teams with the best paint schemes and color designs. “Sherwin-Williams Automotive Finishes is thrilled to partner with Champ Car – where the right team and preparation are critical to winning the race,” said Thomas Hablitzel, Vice President, Marketing, Sherwin-Williams Automotive Finishes Corp. “As a new member of the team, we’re going to add color and excitement to the 2006 World Series with interactive fan contests and new team paint schemes. Now you’ll be able to see firsthand – it’s all about the finish.” Sherwin-Williams will provide its new Planet Color products to all the Champ Car teams and will also provide paints, finishes and associated products for all of the vehicles in the Champ Car Fast Lap Pace Car Program. The ambassadors of the Champ Car World Series, the Fast Lap cars are among the most visible machines in the paddock as they lead the field of Champ Cars and Atlantic machines around the courses of the world for every race of the calendar. “We are looking forward to seeing the new look that Sherwin-Williams is sure to bring to the Champ Car World Series,” said Champ Car President Steve Johnson. “We are especially pleased that this new agreement covers not only Champ Car, but also the Atlantics and the Fast Lap Pace Car team as well. We look forward to a long and prosperous relationship with Sherwin-Williams.”
Link to story
No, they are not the title sponsor either series is looking for, but it's an additional sponsor. It is good news in my opinion, but alas, this being TF, I am sure the usual suspects with pee on this news and tell us how bad it is.
Another thing that I see as a positive is that it is for both the CCWS and Atlantic series. Also, a 3 year agreement is good too.
Oh, and to save Defender the bother of asking, no, just like press releases for both series, "Financial terms were not released."
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