"The lessons to be learned for open wheel racing are no mystery. The IRL needs a true TV partner that shares their passion and financial incentive for marketing the series. Right now, the Disney networks feel that they have no reason and no real financial incentive to expend a great deal of energy showing promos and growing the sport. The ratings are below the Mendoza line and ABC and ESPN have far too many higher profile sports that are going to absorb all of their creative and financial energy. They pay billions for the NBA and NFL, plus they have other big time sports and higher margin original programming that will make a bigger difference on Michael Eisner’s balance sheet and income statement.
Right now it looks like the IRL is something that ABC and ESPN simply have to carry in order to get the Indy 500. With Howard Katz gone, it’s not clear how much longer that’s going to be that important to ESPN/ABC Sports boss George Bodenheimer. Don’t get me wrong, either. This is not bashing the IRL; it’s a view shared by the folks at 16th and Georgetown as well. The IRL bosses are trying, but so far they’re getting few TV takers to buy into their vision. If Mike Pearl can be torn away from wooing Al Michaels for just a few moments, maybe he can be of some help."
--Mike McCarthy, Racing Around the Dial
Right now it looks like the IRL is something that ABC and ESPN simply have to carry in order to get the Indy 500. With Howard Katz gone, it’s not clear how much longer that’s going to be that important to ESPN/ABC Sports boss George Bodenheimer. Don’t get me wrong, either. This is not bashing the IRL; it’s a view shared by the folks at 16th and Georgetown as well. The IRL bosses are trying, but so far they’re getting few TV takers to buy into their vision. If Mike Pearl can be torn away from wooing Al Michaels for just a few moments, maybe he can be of some help."
--Mike McCarthy, Racing Around the Dial
Comment