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Big shift in ad spending away from TV

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  • #1

    Big shift in ad spending away from TV

    There's A Major Shift From TV To Digital Video Ad Spending
    http://www.businessinsider.com/theres-a-major-shift-from-tv-to-digital-video-ad-spending-2013-8
    The Interactive Advertising Bureau found that 75% of US senior executives plan to shift their budgeting from television to digital video ads.
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  • #2
    Ok

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    • #3
      Live sports (at least the popular ones) appear to be increasing their income from networks as contracts are renewed.
      Road racing is doomed...what this country needs is a big new racetrack designed for automobiles instead of horses. C.G. Fisher

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      • #4
        The big sports still get plenty which is a confirmation of the article mentioned in this thread

        http://www.trackforum.com/forums/sho...business-model


        That should also be a wake up call to INDYCAR because if the big get bigger, the small get left out.
        "You can't arrest those guys, they're folk heroes"
        "They're criminals"
        "Well most folk heroes started out as criminals"

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        • #5
          Originally posted by Z28 View Post
          That should also be a wake up call to INDYCAR ...
          Yeah, I'm sure it's a newsflash
          There's really no such thing as Gary the Moose, Sybil.

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