Paying Off For IZOD

[NoviVespa]

Interesting video on why IZOD chose Indy Car.

http://video.forbes.com/fvn/cmo/how-phillips-van-heusen-doubled-its-sales

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[Defender]

Thanks for the link. Interesting observations by Mr. Kelly.

-The Double IZOD Sales Disciple of the IZOD INDYCAR Series

[Wilbur Shaw]

It's Double PVH sales not Izod.
And that increase can be attributed to increased sales to Macy's. At least 70 percent of product in the men's department is PVH (most everything but Levi's and Ralph Lauren). and has been that way for a quite a few years now. The increase came from stronger sales in the juniors, better, kids and women's departments. PVH has cultivated a very strong partnership with Macy's(it's biggest customer) using the IZOD sponsorship as reward for it's support. Maybe people here have noticed but no other retailers is involved with this promotion/sponsorship.

So if you want to support the series, Make all your family's clothing purchases(not just IZOD) at Macy's.