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NBC Universal-Comcast: Conglomerate mounting sports strategy to challenge ESPN

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  • NBC Universal-Comcast: Conglomerate mounting sports strategy to challenge ESPN

    http://www.hollywoodreporter.com/hr/...456828d113f06d

    The Hollywood Reporter has learned that the new conglomerate sees a unique opportunity to compete head to head with ESPN for sports programming, the TV business' most consistent draw for ratings and blue-chip advertisers.

    Derek Baine, a cable industry analyst at SNL Kagan, believes Comcast would love to position its struggling channel Versus as an ESPN alternative.

    "They really want to take Versus and do something dramatic with it," he said. "They've lost a lot of money on that channel. They've invested heavily in programming that hasn't gotten a lot of ratings."

  • #2
    Originally posted by skylane View Post
    http://www.hollywoodreporter.com/hr/...456828d113f06d

    The Hollywood Reporter has learned that the new conglomerate sees a unique opportunity to compete head to head with ESPN for sports programming, the TV business' most consistent draw for ratings and blue-chip advertisers.

    Derek Baine, a cable industry analyst at SNL Kagan, believes Comcast would love to position its struggling channel Versus as an ESPN alternative.

    "They really want to take Versus and do something dramatic with it," he said. "They've lost a lot of money on that channel. They've invested heavily in programming that hasn't gotten a lot of ratings."
    I love how there's all these hypothetical articles how now Comcast will take on ESPN, but there never seems to be any quotes from Comcast themselves on their thought on the plans and ESPN.

    Again, Comcast had a huge opportunity to enhance their programming when the ACC rights were on the docket earlier this year. All you have is a deal with Fox to broadcast some Mountainwest, why not at least try the ACC to get a foothold in College. Maybe Florida St, Miami due for a resurgence, Duke-N.Carolina hoops showdown. They weren't even a serious bidder. Why not?

    The Pac10(now 12) is next. I doubt they'll be in the running. Maybe the Big East in 2013 since it's got the East coast presence.

    If you're Bud Selig, how many $$$ is it going to take to blow off ESPN's clout and reach and jump to Versus and its draw?

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