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Harley Davidson - RUBS to ROBS

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  • Harley Davidson - RUBS to ROBS

    It's not a lack of brand loyalty or even a lousy economy that's weighing most on Harley Davidson's bottom line. It's that its customers are getting older.


    It looks like the stereotype Harley rider is now the Rich Old Biker instead of the Rich Urban Biker. This may account for a rather limited future for the firm now that the customer base isn't being replenished by younger riders.

  • #2
    over-priced and played out
    http://danwheldon.shutterfly.com/

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    • #3
      Huge premium for the name.

      My last cruiser was a Honda. My next bike will be a Honda.

      I don't care if I'm not "cool".

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      • #4
        I'd still buy a Harley in a minute but there's just too many idiots on the road for me to buy any motorcycle.
        ​a bad day at the race track beats a good day at work

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        • #5
          I'm 39. I don't know (or care) if that's considered "old" or not. First chance I get I'm buying one. The current Dyna Wide Glide sure looks like a nice bike, although I would also consider a Fat Boy or Road King Classic. I'd be a PRBAPOI-Poor Rural Biker And Proud Of It.
          "Only a fool fights in a burning house."-Kang

          "If you listen to fools....The Maaahhhhb Ruuuules....."-Ronnie James Dio

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          • #6
            I've owned 1 Honda, 1 Kawasaki, 1 Yamaha and 2 Harleys. I have not had any quality issues with the Harleys compared to the Japanese bikes. They make excellent cruisers that look great. The problem is not the brand or the brand being played out--it is demngraphics. There are simply less potential buyers for Harleys--and for the Japanese bikes. The US market will be smaller, so they need to adjust production down. I don't think they are going to see the motorcycle buyers dramatically shift to other brands, and the article really doesn't make a case for that.

            FWIW, I currently have 1 bike--a Harley. I'm an agressive driver with 4 wheels, but not with 2, so the Harley is the best tool for the job most of the time.

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            • #7
              From the article:

              Marlon Brando's 1954 movie "The Wild One" helped solidify Harley's image of hairy-chested rebellion, an identification it alternately embraces and spurns.
              Didn't his character ride a Triumph or some other British bike in that movie?
              "Only a fool fights in a burning house."-Kang

              "If you listen to fools....The Maaahhhhb Ruuuules....."-Ronnie James Dio

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              • #8
                Originally posted by Sea Fury View Post



                Didn't his character ride a Triumph or some other British bike in that movie?
                Triumph.

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                • #9
                  I believe he did, SF.

                  I don't ride any more, partially because I could never scrape up the coin to buy my own and partially because my wife's first husband died in a motorcycle accident; but when I did my brother who does ride let me ride both his Triumph Bonneville and his Harley Ultraglide. I really liked the Triumph, because it was my size. The Harley felt like way too much bike for me.
                  "I didn't hear a single comment about airboxes, "carbashians", or how terrible the car looked. I did see dozens and dozens of little kids in awe of the speed and how cool the cars looked. We should learn from our children."
                  --Danny Noonan

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                  • #10
                    I've thought about a Triumph, too. The Thunderbird and America are pretty interesting. There's also a Victory dealership nearby, but they seem a little too bling-a-licious to me.
                    "Only a fool fights in a burning house."-Kang

                    "If you listen to fools....The Maaahhhhb Ruuuules....."-Ronnie James Dio

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                    • #11
                      Driveway jewelry, imo.
                      All rides are bought. But occasionally the currency is talent.

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                      • #12
                        Counting down the minutes before midtown weighs in...


                        ...---...

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                        • #13
                          From what I read, the biggest sellers for Triumph currently are the Speed and Street Triples and the Bonnevilles. The Triples are basically factory streetfighters. These are sportbikes with no fairings and a regular handlebar. The Bonneville is a bit heavier than the Triples and is designed for more relaxed riding.

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                          • #14
                            I've ridden a lot of bikes in my 36 years of riding... and my next bike will definitely be a Harley.

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                            • #15
                              I've got 12 of them sitting right in front of me. Owning an HD is an excuse for Lawyers and Orthodontists to dress up like pirates.

                              When you get right down to it, they are one hell of a lot of money for what you get. I wouldn't say no if I were given one, but I wouldn't go out of my way to spend $20k on one.
                              Asked how he’d like to be remembered were he hit by a bus tomorrow, Tracy doesn’t hesitate: “I’m a race-car driver. At the last second, I’d swerve and avoid the bus.”

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