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Here's the silver bullet to raise the TV ratings.

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  • Here's the silver bullet to raise the TV ratings.

    1) Go through Youtube and find the top youtube accounts by subscribers & viewers.
    2) Invite the top 20 or 50 or 100 you can get to races, they get to sit in a suites, pit passes, get a two-seater ride, hotel, airfare, meals paid for, meet the drivers, etc. They get the VIP treatment.
    3) Condition is they have to make a video of them at the race, and link back to the indycar site, and maybe show a graphic of the upcoming schedule or plug when the next race is.

    These folks have all at least 1 million youtube subscribers each. Several of them have a lot more.

    I think you could probably get a lot of these folks and their buddies out to a race weekend for a few grand, easily. You could get a ridiclous amount of exposure for very little investment. You could run the whole campaign and bring out 100 youtube video makers over the season for probably under a half a million.
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